Trending Lingerie Styles in the USA (2025)

Lingerie in 2025 is all about comfort, confidence, inclusivity, and self-expression. American women are no longer just buying lingerie for special occasions—they want pieces that reflect their personality, support their lifestyle, and align with modern fashion trends. This year, lingerie trends are influenced by sustainability, body positivity, and versatile designs that double as fashion statements. Let’s explore the most popular lingerie styles in the USA for 2025.

1. Comfort-First Everyday Lingerie

In 2025, comfort is the ultimate luxury. Women prioritize lingerie that feels as good as it looks.

Key Features:

• Wireless Bras: Soft cups with flexible bands are replacing traditional wired bras for daily wear.
• Seamless Panties: Eliminate panty lines while providing all-day comfort.
• Soft Fabrics: Modal, cotton, bamboo blends, and microfibers are popular for breathability and softness.

Why it’s trending: After years of high-stress lifestyles and remote work, women demand lingerie that adapts to all-day activities while maintaining style.

Example: A nude seamless bra paired with matching high-waist cotton briefs is a daily favorite among professional women.

2. Sustainable and Eco-Friendly Lingerie

Sustainability is no longer a niche—it’s a mainstream trend. Brands in the USA are creating lingerie from eco-friendly fabrics that reduce environmental impact.

Key Features:

• Recycled Lace and Nylon: Supports circular fashion practices.
• Organic Cotton: Soft, breathable, and chemical-free.
• Minimalist Packaging: Reduces waste and promotes eco-conscious values.

Why it’s trending: American consumers are more environmentally conscious and willing to invest in lingerie that aligns with their values without compromising style.

Example: Patagonia and ThirdLove now offer eco-lingerie lines with recycled fibers and ethical production.

3. Sheer and Lightweight Fabrics

Sheer lingerie has moved from intimate wear to a fashion-forward choice. It highlights natural curves and gives a delicate, feminine look.

Key Features:

• Mesh Bras and Panties: Lightweight and transparent with stylish embroidery.
• Bodysuits: Perfect for layering or standalone wear.
• Lace Details: Adds elegance without extra bulk.

Why it’s trending: Women want lingerie that is both sexy and wearable, providing freedom of movement and a soft touch against the skin.

4. Bralettes as Fashion Staples

Bralettes are no longer hidden under clothes—they are statement pieces. This year, bralettes are being paired with everyday outfits as a key fashion element.

Key Features:

• Wire-Free Comfort: Gentle support for daily wear.
• Stylish Designs: Strappy, lace, or colorful patterns perfect for layering.
• Inclusive Sizes: Brands are expanding ranges to fit all body types.

Why it’s trending: Bralettes offer the perfect combination of comfort and style, ideal for women embracing casual yet chic fashion trends.

Example: Wearing a black lace bralette under a blazer or sheer blouse is a common 2025 trend.

5. Bold Colors and Statement Prints

While neutral tones like beige, white, and black remain classic, 2025 trends favor bold, expressive colors and prints.

Popular Colors:

• Burgundy and wine red
• Emerald green
• Deep navy and electric blue

Popular Prints:

• Abstract geometric patterns
• Florals and botanical motifs
• Minimalist graphic designs

Why it’s trending: Women are seeking lingerie that reflects individuality and confidence rather than just function. Bold lingerie is about making a statement and feeling empowered.

6. Inclusive and Body-Positive Designs

Inclusivity is one of the strongest lingerie trends in 2025. American brands are designing pieces for all body types, shapes, and sizes, promoting a healthy body image.

Key Features:

• Extended cup and band sizes
• Adaptive lingerie for mobility needs
• Campaigns featuring diverse body types

Why it’s trending: Women want lingerie that makes them feel represented and confident, no matter their shape or size.

7. Modern Shapewear

Shapewear in 2025 has evolved from tight compression to gentle enhancement, blending comfort with style.

Key Features:

• Lightweight control panels
• Breathable, seamless fabrics
• Neutral shades suitable for daily wear

Why it’s trending: Women want subtle shaping rather than extreme compression, allowing natural curves to shine without discomfort.

Example: High-waist shaping shorts paired with a soft bralette under fitted clothes.

8. Lingerie-Inspired Sleepwear

Sleepwear is now merging lingerie aesthetics with cozy comfort. Women want pajamas and nightwear that feel luxurious but practical.

Key Features:

• Satin or silk nightgowns
• Lace-trimmed pajama sets
• Comfortable rompers with lingerie detailing

Why it’s trending: Women are investing in sleepwear that doubles as loungewear, embracing self-care and home fashion.

9. Functional and Multi-Purpose Lingerie

Another growing trend is lingerie that serves multiple purposes: nursing, maternity, or even sports-inspired designs.

Key Features:

• Nursing bras with stylish design
• Sports bras that double as fashion bralettes
• Convertible straps and adjustable designs

Why it’s trending: Women appreciate versatility, especially busy moms or active lifestyles, where lingerie can adapt to different needs.

Conclusion

In 2025, lingerie in the USA is all about comfort, sustainability, inclusivity, and personal expression. Women are no longer buying lingerie solely for aesthetics—they want pieces that enhance confidence, reflect personality, and adapt to modern lifestyles. Whether it’s a sheer bodysuit, a sustainable bralette, or bold statement prints, today’s lingerie trends empower women to feel confident, stylish, and comfortable every day.

The lingerie market is more diverse than ever, and 2025 promises innovation, fashion-forward designs, and a focus on inclusivity that celebrates all body types.